Unfortunately, we see companies going to great lengths to get users to pay for services they no longer want, says Finn Myrstad, Director of Digital Policy at the Norwegian Consumer Council.

– This is an important acknowledgement that it should be as easy to cancel a subscription as it is to sign up for one. The European Consumer Protection Cooperation Network (CPC), in which the Norwegian Consumer Authority is an actor, has now concluded its investigation, with Amazon promising to establish more user-friendly solutions.

The NCC and a number of other consumer organisations filed a complaint against the company for unreasonable commercial practices. In 2021 the Consumer Council (NCC) showed how Amazon forces users through a number of steps where the text and design are deliberately confusing to make it as difficult as possible for them to cancel their Amazon Prime subscription. The company has now announced that they will make it easier for all European users to unsubscribe. Amazon makes it easier to cancel Prime following complaints from European consumer organisationsġ6 consumer organizations in EU and the US filed complaints in 2021 against Amazon for confusing and manipulating users who wished to cancel the Amazon Prime service.

Amazon music unsubscribe