Meanwhile, “Your Dream Dinner Party” lets users choose the three artists they would invite to a dream dinner party, with Spotify creating a personalised Mix for each artist. Similarly, “Your Song Year” explores when the music a user listens to is from, charting their musical journey through different time periods. More precisely, the tool focuses on several unique aspects of each user’s listening habits.įor example, “Your Artist Pairs” brings together unique audio pairings that users have listened to recently - often with highly contrasting artists - showing the range of users’ listening interests. Like the platform’s end-of-year overview Wrapped, “Only You” reveals data insights based on users’ listening habits. This global campaign is billed as an in-app experience on Spotify, destined to be shared on social networks like Facebook. Wrapped’s success clearly gave the streaming site ideas, since it has now launched the “ Only You” feature, offering users a new personal “Wrapped-esque shareable experience,” without having to wait for the year’s end. Spotify‘s end-of year recap is always much shared on social media by users of the platform, who have a particular appetite for this kind of feature. Designed to be shared on Snapchat, Instagram and the likes, the service will be a year-long affair, unlike the annual Spotify Wrapped recap at the year’s end. A hot topic on social media right now is Spotify’s freshly launched ‘Only You’ function, a new Wrapped-esque recap that celebrates each user’s unique tastes.

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